The Tina Davies x Permablend I❤️ INK Original Eyebrow Pigment Collection is a high-quality line of Permanent Makeup pigments like no other.
Backed by World Famous Tattoo Ink and Perma Blend’s experience in formulating the best body tattoo colours in the world, Tina Davies has designed a straightforward and easy-to-use set of eyebrow colours to provide you with stable, long-lasting colour retention to suit any client that walks through your door and give you the confidence to create fantastic results that will stand the test of time.
Using the most experienced chemists and cosmeticians in the industry, Perma Blend is grounded with safety first. Sterilized by gamma radiation.
The ingredients are a combination of powdered pigments, glycerin, witch hazel, aqua, rosin, benzyl alcohol, and isopropyl alcohol. It is gamma-ray sterilized, vegan and cruelty-free. All ingredients can be found in the MSDS and can be downloaded from the website HERE.
Each set includes an easy-to-use colour chart for quick reference and easy colour selection.
Perma Blend is the cosmetic arm of its parent company, World Famous Tattoo Ink and is the result of a tattooing bloodline that has been in the industry for over 50 yrs. With decades of experience and a lifetime of work, World Famous’ commitment is the driving force behind the revelation that PMU artist’s work could be enhanced and brightened with the right formulations of pigments, leading to the creation of a proprietary formula that offers the best results for your clients.
Using the most experienced chemists and cosmeticians in the industry, Perma Blend created one of the best pigments on the market with safety as its #1 priority.
Perma Blend's manufacturing facility was recently awarded an ISO 13485 certification - a certification required for facilities that make medical equipment. Perma Blend is the first pigment ink to achieve this.
Perma Blend not only looks out for your safety but they also look out for your skin and most importantly, your beliefs. They understand the importance of cruelty-free products. All of their vegan tattoo pigments contain no animal products and are never tested on animals.
EASY TO USE
This collection comes with 7 light-to-dark shades to suit any skin tone or hair colour.
SUITABLE FOR FOR MACHINE WORK OR MICROBLADING
Being a microblading & PMU veteran, Tina Davies formulated this line to be suitable for both machine and manual cosmetic tattoo procedures, so any artist could use them with any brand machine or microblade.
NO MODIFYING REQUIRED
All colours are pre-modified.
MIX ANY WAY YOU WANT
You can mix these pigments with each other, but it is not necessary.
COVERS OLD PMU
These pigments are ultra-concentrated, enabling artists to place the target colour over old, faded PMU.
LONG-LASTING COLOUR RETENTION
What you see is what you get. Expect a high level of retention after the first treatment with proper technique and aftercare.
Stable colour performance for years to come. Your results will not fade to different colours, only lighter versions of the original colour.
STERILE AND VEGAN
100% safe and cruelty-free. These pigments have never been tested on animals and does not contain animal by-products
Each set contains:
7, ½ ounce bottles
1, ½ ounce shading solution
1 Colour chart
Cool, medium value pigment with a yellow base, resulting in a gorgeous medium ash brown colour. Perfect for your clients that are looking for an ash-based eyebrow. This ultra-concentrated formula covers old orange & red faded PMU. Suitable for your clients with fair, beige or olive skin tones, Fitzpatrick 1-3.
Warm, light value pigment with a yellow base. Perfect for your clients with blonde hair and looking for a super natural look. Results in a beautiful, light taupe colour. This ultra-concentrated formula will cover old orange, green, purple & red faded PMU. Suitable for clients with fair & pink skin tones, Fitzpatrick 1-2.
Cool, medium to dark value, grey pigment with a yellow base. It is perfect for clients with salt and pepper hair. Heals to a beautiful medium to dark grey colour. This ultra-concentrated formula covers old orange, green & red faded PMU. Best suited with fair, beige and olive skin tones. Fitzpatrick 1-3.
Warm, medium value pigment with an orange base. Perfect for clients looking for a rich, natural brown colour that is not too light nor too dark. This ultra-concentrated formula will cover old faded orange, green, purple, blue & red PMU. Suitable for clients with pink, fair, beige & olive skin tones, Fitzpatrick 1-3.
Dark Brown is a neutral/warm, dark value pigment with an orange base. Perfect for clients wanting a more defined look, resulting in a beautiful dark brown colour. This ultra-concentrated formula will cover old faded orange, green & red PMU. It is suitable for clients with fair, beige, caramel & olive skin tones, Fitzpatrick 1-4.
Bold Brown is a neutral, dark value pigment with an orange base. Perfect for your clients looking for a bolder, stronger look. Results in a flat dark brown with no warmth. This ultra-concentrated formula will cover old faded orange, green & red PMU. Suitable for clients with beige, caramel, dark brown & olive skin tones, Fitzpatrick 3-5.
Ebony is a cool, dark value pigment with a yellow base. it is perfect for clients wanting a very bold eyebrow, resulting in a flat black. This ultra-concentrated formula will cover old faded orange, green & red PMU. It is suitable for clients with caramel, dark brown & brown-black skin tones, Fitzpatrick 4-6.
See our I ❤️ INK Healed Lookbook video for reference of all of our healed pigments, watch here. Also, check out our guide for Pigment Selection on our blog post here.
THE COLOUR CHART
Each pigment set includes and invaluable and handy colour chart which lists:
What is the difference between this line and Perma Blend’s current line?
This line has been exclusively developed by Tina Davies to keep colour selection simple and straightforward with a range of colours to suit all of your clients in 7 light-to-dark colours. There is no need to mix or modify any of these 7 colours. Also, each set includes an easy-to-use colour chart for quick reference and easy colour selection. Whereas, Perma Blend has a more vast variety of colour selection, read more here.
What can I expect after the first treatment?
When implanted with proper technique and aftercare, expect high levels of retention after 1 application. What you see is what you get. Do not expect much colour loss after healing.
How are they better than Perma Blend’s current line?
They are not better but made to meet the demands of artists who need a stable, rich, and straight-forward range of colours that will heal true to tone for the various skin types and colouring of our everyday clients. It also comes with a user-friendly colour chart that helps to eliminate colour selection and guesswork.
Is there a class on how to use these pigments?
Yes, we offer an I❤️ INK Beauty In Color online course on The Collective. Tina dispels confusion about colour selection and gives you the knowledge you need to confidently use Tina Davies x Permablend I❤️ INK Original Eyebrow PMU Collection and I❤️ INK Sunset Collection. This video will completely change the way you think about colour theory making colour selection quick and easy and eliminating the guesswork, without the need to mix or modify pigments. You'll finally be able to work with the utmost confidence and cut your working time in half. Click here to enroll.
What makes this line last longer than other PMU lines?
All of the colours are highly concentrated. The higher the concentration the more saturation in the skin, the more saturation, the longer it will last. The pigment ingredients are comprised of the absolute highest quality pigments with the highest lightfastness rating for maximum colour stability and performance.
What is a lightfastness rating?
Lightfastness refers to the chemical stability of a pigment under long exposure to light. As a source of energy, light can cause colour and chemical changes in many pigments. Read more about lightfastness here.
What are the ingredients?
The ingredients are a combination of powdered pigments, glycerin, witch hazel, aqua, rosin, benzyl alcohol, and isopropyl alcohol. It is gamma-ray sterilized, vegan and cruelty-free. All ingredients can be found in the MSDS and can be downloaded from the website HERE.
Can you mix them even though the directions indicate ‘no mixing required?”
Yes, you may mix the colours to create custom blends using your artistic judgment to suit your client’s needs. It is common to “layer” colours on top of each other to create more dimension and contour.
Is this ink?
Yes, ink= pigment and pigment= ink. These terms are commonly interchanged and can be confused. “Ink” is pigment in a liquid state. “Pigment” is the pure pigment powder component ingredient in the ink.
What will prevent these colours from changing/shifting colours over time?
Our pigments are of extremely high quality and the lightfastness of each pigment is matched evenly across each pigment ingredient to reduce colour shifting. This means each colour will fade at the same rate.
How long has Perma Blend been tested in the skin for safety?
Perma Blend has been tested and used daily for over 7 years now.
Have there been reports of allergic reactions?
No, not as of yet. See our MSDS page for a full ingredient breakdown.
Are these approved for use in the EU?
On January 4, 2022 under the EU REACH regulation, the European Union (EU) has restricted the use of certain chemicals in tattoo and permanent makeup (PMU) inks.
Perma Blend has formulated an EU ingredient compliant pigment line called LUXE which is available now. The rollout for Tina Davies Professional’s I ❤️INK brow and lip pigments are currently being formulated and tested and will also be available in 2022.
Read more about EU REACH here.
Do these pigments contain iron oxides?
Blonde is the only pigment in this line that contains iron oxide. You can find the CI breakdown of each of our pigments with reference to iron oxide, carbon, titanium dioxide on our website here.
I heard iron oxide is bad for PMU, is this true?
Iron oxides by themselves don’t seem to be stable for PMU, but when mixed with organic pigments they stay together and last a long time.
Do the colours contain carbon black? If so, will it migrate?
Most colours contain carbon black to make the pigments more stable and balanced. Carbon black is known for its longevity and excellent saturation ability. When working around the eyebrows, the chances of migration is very minimal.
Carbon black has a very small particle size Due to that, there is a higher risk of migration with carbon-based inks around the thin tissue of the eyes. Technical challenges such as poor deposit (skips, inconsistent deposit) should not be mistaken for migration. Migration often looks like a “halo” or spread of the ink beyond its tattooed area.
Will the pigments turn red, orange, blue or purple after a while, if not, why?
NO, because they are comprised of highest-quality ingredients, have a high lightfastness and concentration. They will only become a lighter version of the original colour(s).
Do the pigments turn grey after a while?
No. The only colour that will heal grey is GREY. All the colours in the set have been formulated to avoid ashy, healed results. However, if any colour is inserted too deep into the skin, or applied over cool, red/pink undertones, the colour may look ashy. Read more about this on Tina’s Secret Recipe blog post.
Where can I buy these pigments?
You may order 24/7 on our website at eu.tinadavies.com, our Amazon store, or through any Perma Blend distributor.
How can I prevent these colours from fading?
We suggest using sunblock while in the sun, and be careful of what exfoliation chemicals you use on your face.
What aftercare do you recommend with this line? Do I have to avoid water/washing my skin during healing when using this line?
No, you don’t have to avoid water/washing. We recommend gently washing with a gentle, non-scented soap and rinsing well during the healing process at least once a day. You can read more about Tina’s recommended aftercare protocol on our blog here. The Tina Davies Aftercare product is highly recommended to help hydrate and prevent infection during the healing process.
Read more about our Aftercare healing gel HERE.
Can I get laser removal with this pigment line?
Yes, you may. There are several different PMU removal procedures to consider. These are the top two most popular types of removal procedures that we recommend, saline tattoo removal or laser tattoo removal. Tattoo removal is a highly advanced procedure, it is best to talk directly to a qualified laser removal technician in your area to receive a consultation.
Is the pigment FDA approved?
No pigment has FDA approval to this day.
Where are these made?
The pigments are made in the USA.
Can these pigments be used for microblading AND machine work?
Yes, these pigments can be used for BOTH microblading (manual) and machine PMU work.
Check out the Tina Davies Microblades.
Do I need to modify any of the colours?
No, this is unnecessary. All of the colours are perfectly balanced and are ready to use straight out of the bottle.
When do I need to do touch-ups on my clients?
You can expect only 10-20% of fading each year depending on the method of implantation, the skill of the artist, skin conditions and lifestyle of the client. A colour boost is recommended every 1 ½ to 2 years to refresh the colour or update the shape to your client’s desires.
Do I need to do a follow-up/touch up with these colours?
A follow-up is always suggested, but not required. If you are new to Perma Blend or have less than 1-2 years of experience in PMU, it is highly recommended to see your clients for a follow up within 3 months to assess the results of the treatment and make any necessary adjustments to improve results.
How should I use these colour for people with pink/red F1-2 skin types?
This is the skin type that is considered very “cool”, presenting with pinky or red undertones. The colours BLONDE or MEDIUM BROWN are recommended for these skin types because they are more golden and warmer, which will heal nicely in the skin without ashing out. Cooler colours such as GREY, BOLD BROWN, and EBONY should be avoided to prevent ashy (grey) healed results.
I find Perma Blend pigments very thin, will these be the same? How can I make these thicker?
Yes, they are the same. The reason they are thinner is that there is no excess filler. This allows for higher pigment concentration. Thicker pigments just have more glycerin. You should not add any products to make it thicker, rather, shake it well to ensure an even mixture of the ingredients in the bottle.
When microblading, the colour doesn’t seem to be implanting or appearing on the skin. What is the issue?
The most common cause of this issue is stroking too fast. Our pigments are thinner than most so if you are newer to the line, there may be a slight learning curve.
First, we cannot express how important it is to work very slow and clean. If you are having trouble with the pigment staying in the skin, please make sure you watch the pigment drop from the needle before making each stroke. This technique is called the 'Pigment Drop'. We have found this technique is helping many artists working with the thinner consistency. It ensures that you are depositing the pigment into the second layer of skin effectively. Please remember to also work very clean. Ensuring you’re wiping your blade or machine to ensure that the pigment is not drying on the tool.
You can read more of Tina’s Tips & Tricks on our blog posts below:
Microblading top technical skills
See the Sweet Spot
How deep should I stroke?
Tina’s Secret Recipe
What tips do you offer for working with machine and I❤️ INK pigments?
Similar to working with the manual microblade, watching the Pigment Drop is important when working with a machine as well. Stretch, depth, pressure and needle configuration are all important for best results. You can read more about this on our Machine Work With I❤️ INK Blog Post.
Can I cover old faded PMU with these colours? If so, how?
Old PMU should be faded by a minimum of 50% in order to hide/cover up the original PMU successfully. The desired target colour can be applied directly with no additional colour correction necessary. For example, you can cover old, faded red or grey eyebrows directly with DARK BROWN if that is your client’s desired colour. If the old colour is still very saturated and dense, removal by saline or laser is highly suggested to “lift out the heavy saturation” in order to achieve the best results.
You can also see these Case Studies as reference:
Microblading over old faded PMU
Covering Grey Faded PMU
Cover up from red to brown eyebrows
The colour seems to dry very fast on the skin during the masking step of microblading. How do I remove it easily?
If you are finding the pigment dries fast, you can place a piece of saran wrap over the eyebrows when you are masking, as this will help keep the pigments moist and easy to wipe off. Ensure you're wiping your blade or machine throughout your procedure to make sure the pigment is not drying on the tool.
To remove dried pigment, take a wet cotton pad soaked in diluted a soap mixture and place it over the eyebrow for a few seconds. This will make the pigment wet again. After a few seconds, just give the cotton pad a wiggle wipe and the pigment will come off! Here is a great video for reference.
Certain colours look a bit orange when I finish the procedure. Should I be concerned? What should I tell my client?
No, as the skin is injured and this appearance is normal as the undertones of these colours have yellow to orange bases to prevent ashing-out. This disappears after healing in about 1 week. Prepare your client to expect discolouration for up to three days so they are not surprised by this temporary effect. You can read more about this here.
Can I use these pigments for shading?
Yes, you can. You can create shaded effects for both machine and manual devices with this line.
How do I use the Shading Solution for MANUAL shading?
Being conservative is the rule of thumb for creating shading mixtures, this allows you to “build up the colour” and avoid undesirable shading that is too saturated. Typically, adding shading results in longer retention than microblading alone. It is done using a manual hand shading tool like the Tina Davies 19 Shader Microblade. Tina typically does both microblading and shading in one procedure and is using this technique on about 50% of her clients. Learn Tina’s signature technique, Blade & Shade here.
When using Shading Solution you want to use a mixture of 2 parts pigment to 8 parts Shading Solution and mix well with a pigment mixer. Always be careful when shading the ends of the eyebrows as the skin is thinner can be easily oversaturated if too much pressure is applied. Read more about shading and dilution on our blog post here.
You can see more about how to use the Shading Solution here on our blog post.
How do I use the Shading Solution for MACHINE shading?
Shading Solution is optional for Machine use. You can change the lightness or darkness of your pigment simply by adjusting your pressure, needle configuration and amount of passes.
Note: If you choose to dilute using a machine, we recommend 30%-50% in order to obtain dilution.
Can the pigments be used for eyeliner?
Yes, EBONY is a great colour for eyeliner that is brown-black in formulation. Please note this is a carbon-based pigment. It has a very small particle size and is for experienced artist use due to its excellent saturation ability. There is a higher risk of migration with carbon-based inks around the thin tissue of the eyes. Technical challenges such as poor deposit (skips, inconsistent deposit) should not be mistaken for migration. Migration often looks like a “halo” or spread of the ink beyond its tattooed area.
*Carbon pigments are for professional use only and for those experienced with carbon colours.
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SECTION 16 - TERMINATION
The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.
These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.
If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).
SECTION 17 - ENTIRE AGREEMENT
The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.
These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).
Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.
SECTION 18 - GOVERNING LAW
These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of 207 Regent Street London GB W1B 3HH.
SECTION 19 - CHANGES TO TERMS OF SERVICE
You can review the most current version of the Terms of Service at any time at this page.
We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.
SECTION 20 - CONTACT INFORMATION
Questions about the Terms of Service should be sent to us at email@example.com.
SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.
SECTION 2 - CONSENT
How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at firstname.lastname@example.org or mailing us at:
Tina Davies Professional
3219 Yonge Street Suite 248 Toronto Ontario CA M4N 3S1
SECTION 3 - DISCLOSURE
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
SECTION 4 - SHOPIFY
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
SECTION 5 - THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at
SECTION 6 - SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
SECTION 7 - COOKIES
Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where
SECTION 8 - AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
SECTION 10- SMS Marketing
By subscribing to Tina Davies professional text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via an automatic telephone dialling system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at email@example.com or by mail at
Tina Davies Professional
3219 Yonge Street, Suite 248, Toronto, Ontario Canada, M4N 3S1