In today’s case study, we are sharing with you this absolutely AMAZING transformation created by the very talented Emily Joy, owner of Dollistic & member of the Tina Davies Pro Team, located in the US. Emily is the go-to brow correction artist in her area and, lucky for us, she’s sharing her secrets to create beautiful, breathtaking brows.
The shape of the brows can change the entire look of a person’s face. Understanding your clients facial structure and being able to create a shape that is most suitable for them is what will upgrade their brows from just average to absolutely GORGEOUS. This is much easier to do when working with a blank canvas, however, oftentimes clients will come with permanent makeup from previous artists, making your job a bit more difficult. Understanding your limitations and knowing what you can achieve is very important to creating a flawless brow.
Continue reading to learn Emily’s tip, tricks and secrets to how she was able to complete these absolutely breathtaking brows.
My client came into my studio with previous permanent makeup that was performed by another artist, it was about 10 years old. It was faded to a salmon pink colour and the shape was in need of a refresh.
Trends change over the years, and while 10 years ago this shape may have been popular, it is not the current trending style and not the most suitable for her face shape. A more natural shape to suit face structure would be perfect.
She wanted a slightly thicker brow, not too thick, not too thin, more prominent arch with microbladed strokes only and a natural brown colour. She was particular and knew exactly what she wanted.
Since she had previous PMU, I needed to manage her expectations. I don’t have a blank canvas to work with so this will cause limitations on what I would be able to create. It is important to explain to your client exactly what you are able to do and where there are limitations. Once they understand this, they can let go of control and trust in your skills and ability to create gorgeous brows.
The colour was also faded salmon pink, so I knew in order to correct the colour and cover the old PMU, some shading will need to be added throughout the brow, as microbladed strokes alone will not be enough to cover successfully.
My client has fair, Fitzpatrick 2 skin tone with neutral undertones. She has combination skin with normal thickness, apple skin type and is not super sensitive. Based on this, I knew I would not need to lighten my pressure and I would not need to worry about any cool undertones in her skin ashing out the pigment once healed.
The previous shape of her brows started too far apart and did not really suit her facial structure. To contour her face better, I would bring the fronts of the brows in and slightly down to create the illusion of the arch to help lift her eye. In order to achieve the fluffy strokes she wanted, I would do microbladed strokes only in the fronts of her brows to give her that soft, natural look and add shading throughout to cover the old PMU and create dimension.
For colour choice, she was wanting to have a beautiful natural medium brown. With her previous PMU being a faded salmon/pink tone, I knew I would need to neutralize the colour while also giving her a nice medium brown result. In order to do this I chose Perma Blend Mallard. Now, when you hear “mallard” you think of the duck with the green head, but Mallard is not green, but actually a very pretty medium brown colour with a slight green undertone. The green undertone in the pigment will help neutralize the old salmon/pink colour while also giving her a nice medium brown result.
To cover the previous PMU a combination of microbladed strokes and shading is needed, the strokes to create a natural fluffy brow and shading to cover the faded PMU and add more dimension to the brow.
To create nice, precise, crisp strokes for a thinner brow, I chose the Tina Davies 9 Classic Microblade. I chose this microblade because it is not a flexible needle so it will allow me to do super crisp strokes and the small angled tip allows me to create fine detailed strokes from root to tip.
With the old PMU, shading was going to be a must, however, my client's brow hairs were also very dense and coarse, so when you have a client with natural dense hair, microblading alone cannot match the same density. The additional shading will help blend and mask the microblading. Using a 1RL needle and micro-whip shading technique I will slowly pixelate the shading into the brow building saturation while continuing to follow the stroke pattern.
To begin my pre-draw, I start by placing a sticky brow ruler on the clients forehead, and measure out with the ruler where I want them to start with a line. Understanding facial anatomy will really assist you when doing cases just like these. Knowing what looks best based on these features, for example, if your client has close set eyes, you don’t want the brows to start too close together. Because her brows started too far apart, I would need to bring them in to better frame the face.
I started by using my china marker to draw hair strokes in the front of the brow to show the client where these stokes will be placed in the front and then I fill in the brow where I would have the shading start. This shows her how her brow will look soft with the hair strokes in the front. I always pre-draw one brow and have the client preview and agree to the shape before copying to the other side.
Pro Tip: My client also had quite long brow hairs, so I trimmed her brow hairs out of the way and used a brow razor to clean up any hairs that fell outside of my shape that I did not need.
Once my pre-draw and brow clean is completed and the client has approved, I then apply Zensa numbing cream over the design and let it sit for 20 minutes.
Once my client is numb, I begin creating crisp microbladed strokes with the 9 Classic Microblade and the pigment of choice, Perma Blend Mallard. I like to get all my hair strokes laid in one pass to create the least amount of trauma. Once I have completed my first pass, I will wipe and check my strokes to ensure they hit the “sweet spot”. If I need to reinforce a stroke, sometimes I will switch the direction of the microblade and use the tip of the blade to poke the pigment into the skin. I do this because I don’t want to dive back into the stroke with the whole blade and risk of blurring it, so slowly poking the pigment into the skin allows me to have more control over the pigment placement. Sometimes, I will stroke from top to bottom versus bottom to top to create a very fine point with the tip of the 9 classic microblade.
Once all of my strokes have been placed, I like to do a quick shading to open the skin before applying the secondary numbing cream. Opening the skin will allow the numbing cream to penetrate and work quickly. For my secondary numbing, I use Tag45, this does also include epinephrine, which causes the blood to constrict and cause the skin to become more rubbery making it more difficult to penetrate. This is why I only use it once throughout the procedure.
Once she is super numb, I begin to do some pixelated shading using a 1RL needle, with my Xion machine between a 6-6.5 speed. I use a micro-whip shading technique, which is a tiny one direction movement that follows the direction of the hairstrokes. Continuing to slowly build up the saturation.
Understanding colour theory is crucial. Do not underestimate this knowledge. It is not as complicated as you think, but once you understand colour theory you will be able to offer your clients beautiful results. Study the colour wheel and know the skin is always part of the formula, understanding how skin tones and undertones play into the colour formula is key. You most definitely will have clients with previous PMU already coming to you or you may even be correcting your own work in the future! Colour theory + skin tone/undertone = beautiful healed brows.
Be selective with the clients you work on. By this I mean, you need to know your limitations and set realistic expectations for your clients. Do not promise anything you can’t deliver. For example, if your client has old faded PMU and only has microbladed strokes to cover, chances are, you will need some form of shading to successfully cover the old PMU. You are the expert, be sure to always educate your client on these limitations and what you recommend for the best results.
Thirdly, the products you use are also very important to your healed results. When I switched to Tina Davies and Perma Blend pigments, it was a complete game changer for my artistry. My clients would previously need a colour correction before a year has passed, but with Perma Blend and Tina Davies pigments I no longer need to do this. They are lasting longer and look even better for longer. With quality products you can deliver quality results.
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TERMS OF SERVICE
This website is operated by Tina Davies UK. Throughout the site, the terms “we”, “us” and “our” refer to Tina Davies Europe. Tina Davies UK offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.
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Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
SECTION 1 - ONLINE STORE TERMS
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SECTION 2 - GENERAL CONDITIONS
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SECTION 3 - ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION
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SECTION 4 - MODIFICATIONS TO THE SERVICE AND PRICES
Prices for our products are subject to change without notice.
We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.
We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.
SECTION 5 - PRODUCTS OR SERVICES (if applicable)
Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.
We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate.
We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.
We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.
SECTION 6 - ACCURACY OF BILLING AND ACCOUNT INFORMATION
We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.
You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.
For more detail, please review our Returns Policy.
SECTION 7 - OPTIONAL TOOLS
We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.
You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.
Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).
We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.
SECTION 8 - THIRD-PARTY LINKS
Certain content, products and services available via our Service may include materials from third-parties.
Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.
We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.
SECTION 9 - USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS
If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.
We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.
You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.
SECTION 10 - PERSONAL INFORMATION
SECTION 11 - ERRORS, INACCURACIES AND OMISSIONS
Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).
We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.
SECTION 12 - PROHIBITED USES
In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.
SECTION 13 - DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY
We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.
We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.
You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.
You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.
In no case shall Tina Davies Europe, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.
SECTION 14 - INDEMNIFICATION
You agree to indemnify, defend and hold harmless Tina Davies Europe and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.
SECTION 15 - SEVERABILITY
In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.
SECTION 16 - TERMINATION
The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.
These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.
If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).
SECTION 17 - ENTIRE AGREEMENT
The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.
These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).
Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.
SECTION 18 - GOVERNING LAW
These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of 207 Regent Street London GB W1B 3HH.
SECTION 19 - CHANGES TO TERMS OF SERVICE
You can review the most current version of the Terms of Service at any time at this page.
We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.
SECTION 20 - CONTACT INFORMATION
Questions about the Terms of Service should be sent to us at email@example.com.
SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.
SECTION 2 - CONSENT
How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at firstname.lastname@example.org or mailing us at:
Tina Davies Professional
3219 Yonge Street Suite 248 Toronto Ontario CA M4N 3S1
SECTION 3 - DISCLOSURE
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
SECTION 4 - SHOPIFY
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
SECTION 5 - THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at
SECTION 6 - SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
SECTION 7 - COOKIES
Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where
SECTION 8 - AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
SECTION 10- SMS Marketing
By subscribing to Tina Davies professional text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via an automatic telephone dialling system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at email@example.com or by mail at
Tina Davies Professional
3219 Yonge Street, Suite 248, Toronto, Ontario Canada, M4N 3S1