Case Study: Achieving Maximum Lip Colour Retention

I💋INK Healed Lips

Tina Davies Case Study I Love Ink Lip PMU Pigments in Magenta and Dusty Pink Before and Healed
Before and healed, 1st session


Lip blushing procedures are growing in popularity, artists are eager to learn this technique, and clients are requesting this procedure more and more each day. Lip micropigmentation will enhance your natural lip colour and can create the look of fuller lips. The colour choices are endless as well and can range from a natural pink blushed look to a full lipstick look to the trendy ombré lip.

However, lips are not always an easy task, and retention is something many artists of all skill levels struggle with. This is because the skin on the lips are thin, thus has less ability to deposit and retain pigment. It can often take artists multiple sessions to build the colour up in order to achieve the desired results. Using the right techniques, pigments and needle selection is the key to retention of colour. Understanding how each of these will affect your outcome and how you can choose the right technique, pigment and needle will allow you to get maximum retention in just one procedure.

In this case study, Paula Fitzpatrick, an extremely talented PMU expert & trainer located in the UK, shows how she was able to get 95% retention on her client after just ONE procedure using the Tina Davies I💋INK Lip pigments

Client Goal

Tina Davies Case Study I Love Ink Lips Before Lip Blushing ProcedureBefore

My client is one of my regulars, I’ve previously done her eyebrows and also a lash line enhancement, so now it was time for the lips. She absolutely LOVED how much time she had saved during her morning routine with her brows and eyes, that she wanted to get her lips done to complete the look! #Iwokeuplikethis

She brought in her favourite lipstick that she wears on a day to day basis so that we would be able to match the lip pigment to this shade. The lipstick was a beautiful opaque medium pink colour. Since she was used to wearing opaque lipstick on a daily basis, this is the outcome that I would be trying to achieve.

Pro Tip: Ask your clients to bring in the lipstick/gloss they like to wear, this way you know what colours they feel comfortable wearing and can match your pigments more easily.

Client Skin Type

My client has a normal skin type, with no sensitivities. Her lips were evenly proportioned with a nice neutral colour, this made choosing a colour easier as I did not have to watch for any additional coolness.

Design Approach

Since her lips were nice and evenly proportioned, I would just need to follow her natural shape to enhance. In order to find the perfect pigment colour to match her everyday lipstick, I started by looking for the undertones in her lipstick. I applied her lipstick to part of her lip to determine the nearest colour match. Based on this, I knew I would need to mix two colours in order to match this tone, a mix of Tina Davies I💋INK Magenta and Tina Davies I💋INK Dusty Pink would give me that medium pink colour she was looking for. We decided on a mix ratio of 50:50.

Pro Tip: Take colour swatches of your pigments, and create drawdowns so that you understand the masstone and undertones of your pigments to allow you to make the most informed decision for your client.


Tina Davies I Love Ink Lip PMU Pigment in MagentaShop Tina Davies I💋Ink Magenta Lip Pigment


Tina Davies I Love Ink Lip PMU Pigments in Dusty PinkShop Tina Davies I💋Ink Dusty Pink Lip Pigment

Technique(s) Required

In order to get the best healed results and retention, creating the least amount of trauma to the lip skin is extremely important. For lip blushing procedures, I always use a 1RL needle (on occasion, I will use a 3RL to complete shading) and a whip shading technique, lightly whipping towards myself in one direction and slowly building the colour up overlapping sections to create a nice and even colour. Once the shading is saturated in that section, I will move onto the next section.

This is the technique that I use for all of my lip procedures. I’ve tried and tested it so many times that I know I will get little to no swelling, great retention, and consistently evenly healed colour with minimal touch-ups.

Pro Tip: Find a technique that works and don’t stray from it. Enjoy it! Lips are by far my most favourite treatment to do!

Prep and Pre-Draw

Tina Davies Case Study Lip Blushing Procedure Case Study with I Love Ink Lip Pigments Pre-draw template
Beginning of pre-draw, determining where my main points are


For the pre-draw I will use Tina Davies I💋INK Lip Pencils to do the outline or a red gel pen, depending on the client's lips. For this client, I started by using a red gel pen to map out the key points of the lip, such as the cupid’s bow. Once the shape is perfected and the pre-draw is complete, I use a fine brush with concealer to outline the template and set it with rice powder to avoid smudging.

Pro Tip: Perfect your pre-draw. Don’t rush and just take your time to get your pre-draw template down, as your end results are only as good as your drawings.

Once my pre-draw template is completed and the client is happy, I then apply the numbing cream. Once numbing time has completed, I take a clean tissue and gently blot the numbing cream away from the lips, ensuring not to wipe my pre-draw.

Tina Davies I Love Ink Lip Pencils for Pre-DrawingShop Tina Davies I💋INK Lip Pencils


Plan of Action

Starting with the bottom lip I begin by etching the outline using the pigment mixture of 50:50 Tina Davies I💋INK Magenta and Tina Davies I💋INK Dusty Pink, always making sure to work towards myself. By working this way I am able to see my needle clearly, which is very important especially for the outline, as this requires precision. I make sure to work directly between the line of pencil and concealer, never going outside the border. Once the bottom lip is completed, I will begin at the opposite side of the top lip and continue working towards myself very slowly, etching the outline as I go.

Once the upper and lower lip outline is completed, I begin lightly whip shading to fill the lip, completing overlapping sections to ensure an even colour placement. Once I’m happy with the saturation, I move on to the next section. I always ensure I have a great 3-point stretch.

Now that the skin is open, I will use my secondary numbing, Ultra Duration, which includes epinephrine, but try to limit the amount of secondary numbing used throughout the procedure as this can alter the skin texture. I completed 2 full passes of shading with a final perfecting pass to ensure the colour is deposited evenly and focus on any finishing touches on the last pass.

By using this technique, my clients usually get little to no swelling, great retention, consistently even heals and minimal touch ups. By creating the least amount of trauma to the lips you will get better healed results with better pigment retention.

Pro Tip: If your client is experiencing swelling, which can often happen to clients with lip fillers, place a ziplock bag with ice over the lips to help reduce the swelling.

For aftercare, I instruct my clients to gently blot the lips with a wet cotton round every hour for the first few hours after the procedure. I provide a sachet of Hustle Butter to be applied to the lips when needed as many times a day as they feel the need. My lip procedure usually takes around 3-4 days to be fully peeled, healed and beautiful!


Tina Davies Case Study I Love Ink Lip Pigments in Magenta and Dusty Pink Immediately After First Lip Blushing ProcedureImmediately after 1st session


Tina Davies Case Study I Love Ink Lip Pigments in Magenta and Dusty Pink Healed Results after 1 Lip Blushing Procedure
Healed after 1st procedure & before touch-up

My client came back with 95% retention after the first procedure, which is due to a combination of my techniques, needle choice and my fabulous products, the highly concentrated Tina Davies I💋INK Lip Pigments. Upon touch-up, I only needed to do a 5 minute touch-up procedure to adjust any areas that did not take as well.


Tina Davies Case Study I Love Ink Lip Pigments Magenta and Dusty Pink Lip Blushing Procedure Immediately Touch-Up Procedure
Immediately after touch-up

Procedure Notes

Age: 54
Fitzpatrick: 2/3
Skin type: Normal skin type
Colour: Tina Davies x Perma Blend I💋INK Magenta & Tina Davies x Perma Blend I💋INK Dusty Pink Lip Pigments
Method: Etched outline and whip shading to fill
Needle: Kwadron 1RL .25mm
Artist: Paula Fitzpatrick

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“I set out to design a microblade that I knew would put our needs first as artists.”

- Tina Davies