by Tina Davies October 23, 2019

You spoke and we listened.

Backed by World Famous Tattoo Ink and Perma Blend’s experience in formulating the best tattoo colors in the world, Tina has teamed up once again with Lou Rubino and Perma Blend to design and formulate an easy-to-use set of warm permanent makeup eyebrow colors to provide for your warmer color needs

You no longer have to guess or go through extreme modifications with this warm brown series.

Sunset, Toffee, and Autumn will be your new go-to shades that you can use on their own OR as a modifier to create the perfect custom shade to fit your client’s needs.




Our Sunset pigment is a light value with an orange base. It’s perfect for clients who want a hint of golden color. Sunset will leave you with a beautiful light golden tone.  It is very similar to “Tina’s Gold” in the Perma Blend collection and has the most yellow/orange to help cancel unwanted purple tones.





Our Toffee pigment is a medium value with an orange base. It’s perfect for clients who need medium definition with lots of warmth. Toffee will leave you with a stunning soft ginger tone and has a rich orange undertone to help cancel unwanted grey, ashy tones.




Our Autumn pigment is a dark value with an orange base. It’s perfect for clients who want a bolder, warmer look. Autumn will leave you with warm orange-brown results and has a dominant orange undertone to help cancel unwanted grey, ashy tones.


Sunset in Real Life





This collection comes with 3 shades to suit any redhead’s hair color or skin tone.


Tina Davies formulated this line to be suitable for both machine and manual cosmetic tattoo procedures enabling artists to use them with any brand of machine or microblade. 


All colors are pre-modified but feel free to mix the colors to create a custom shade. 


What you see is what you get. Expect a high level of retention after the first treatment with proper technique and aftercare. 


Stable color performance for years to come. Your results will not fade to different colors, only lighter versions of the original color. 


100% safe and cruelty-free. These pigments have never been tested on animals and do not contain animal by-products.


Each pigment set includes an invaluable color chart which lists:

  • Picture references for suitability on various skin tones
  • Color description including the base tone of the color’s recommended use for various skin tones: fair, pink, beige, or olive
  • Coverage suitability for VERY FADED eyebrows that have faded to  the following tones: orange, red, green, purple, grey, blue 
  • Gradient color swatches displaying the drawdown of each color



    I ❤️ INK Sunset Brow Collection set comes with a free bottle of Shading Solution.


    Usage Tips:


    • Do shake well before use with a pigment mixer
    • Do store in a cool, dry place
    • Do hold up the color chart against your client’s forehead to easily visualize a suitable color


    • Don’t mix 3 or more colors as this is unnecessary
    • Don’t mix with other brands
    • Don’t dilute with water



    What is unique about this warm coloring of this line?

    This collection is specifically WARM and will produce warm results, cancel cool undertones and tone previous cool grey eyebrows that are very faded.  Using warm colors is extremely important when working on clients who have cool/red facial skin since the cool undertones of this skin type risks pigments healing too cool unless it is countered by using warm-toned colors. Cool undertones are common on Nordic/English/Irish skin.


    How do I use these colors to modify old PMU?

    Since these colors are warm, they will cancel out cool tones found in old PMU.  This is extremely helpful when working with old grey/purple/bluish eyebrows and is very effective when the old PMU is very faded like a shadow or haze. Simply tattoo the target color (Sunset, Toffee, Autumn) over it and it will cancel out the old PMU color and have lots of longevity.  If the old PMU is very dark and saturated, it will need to be removed to a very faded level before any further color can be added.

    What is the difference between this line and Perma Blend’s current line?

    This line has been exclusively developed by Tina Davies to keep color selection simple and straightforward with a range of warm colors to suit all of your client’s needs. There is no need to mix or modify any of these 3 colors. Also, each set includes an easy-to-use color chart for quick reference and easy color selection.  

    What can I expect after the first treatment?

    When implanted with proper technique and aftercare, expect high levels of retention after 1 application. What you see is what you get. Do not expect much color loss after healing.


    How are they better than Perma Blend’s current line?

    They are not better but made to meet the demands of artists who need a simple and straightforward warm-based palette that will heal true to tone for the various skin types and coloring of our everyday clients. It also comes a with a user-friendly color chart that helps to eliminate color selection and guesswork.

    What makes this line last longer than other PMU lines?

    All of the colors are highly concentrated. The higher the concentration the more saturation in the skin, the more saturation, the longer it will last. The pigment ingredients are comprised of the absolute highest quality pigments with the highest lightfastness rating for maximum color stability and performance.

    What is a lightfastness rating?

    Lightfastness refers to the chemical stability of a pigment under long exposure to light. As a source of energy, light can cause color and chemical changes in many pigments.  Read more about lightfastness here.

    What are the ingredients?

    The ingredients are a combination of powdered pigments, glycerin, witch hazel, isopropyl alcohol, aqua, rosin, and isopropyl alcohol.  It is gamma-ray sterilized, vegan and cruelty-free. All ingredients can be found in the MSDS and can be downloaded from the website HERE.

    Can you mix them even though the directions indicate ‘no mixing required?”

    Yes, you may mix the colors with each other or use as a  “warm modifier” to create custom blends using your artistic judgment to suit your client’s needs. It is common to “layer” colors on top of each other to create more dimension and contour.

    Is this ink?

    Yes, ink= pigment and pigment= ink.  These terms are commonly interchanged and can be confused. “Ink” is pigment in a liquid state. “Pigment” is the pure pigment powder component ingredient in the ink.

    What will prevent these colors from changing/shifting colors over time?

    Our pigments are of extremely high quality and the lightfastness of each pigment is matched evenly across each pigment ingredient to reduce color shifting.


    How long has Perma Blend been tested in the skin for safety?

    Perma Blend has been tested and used daily for over 7 years now.

    Have there been reports of allergic reactions?

    No, not as of yet.

    Are these approved for use in the EU?

    On January 4, 2022 under the EU REACH regulation, the European Union (EU) has restricted the use of certain chemicals in tattoo and permanent makeup (PMU) inks.

    Perma Blend has formulated an EU ingredient compliant pigment line called LUXE which is available now. The rollout for Tina Davies Professional’s I ❤️INK brow and lip pigments are currently being formulated and tested and will also be available in 2022.

    Read more about EU REACH here.

    Is the pigment line synthetic?

    Yes, some of the colors are synthetic.

    I heard iron oxide is bad for PMU, is this true?

    Iron oxides by themselves don’t seem to be stable for PMU, but when mixed with organic pigments they stay together and last a long time.

    Do the colors contain carbon black?  If so, will it migrate?

    Yes, these colors contain carbon black. It will not migrate. Carbon is the best black and it keeps its true black color. A lot of color shifting in PMU pigments is due to using weak iron-oxide blacks.

    Will the pigments turn red, orange, blue or purple after a while, if not, why?

    NO, because they are comprised of high-quality ingredients, have high lightfastness and concentration. They will only become a lighter version of the original color(s).

    Do the pigments turn grey after a while?

    No. All the colors in the set have been formulated to avoid ashy, healed results.  However, if any color is inserted too deep into the skin, or applied over cool, red/pink undertones, the color may look ashy.

    Where can I buy these pigments?

    You may order from 24/7 on our website at, our UK Amazon store, or through any Perma Blend distributor.

    How can I prevent these colors from fading?

    We suggest the use of sunblock during sun exposure and avoiding exfoliating/lightening products on the brow area. 

    What aftercare do you recommend with this line?  Do I have to avoid water/washing my skin during healing when using this line?

    No, you don’t have to avoid water/washing.  We recommend gently washing with a gentle, non-scented soap and rinsing well during the healing process at least once a day. The Tina Davies Aftercare product is highly recommended to help hydrate and prevent infection during the healing process.

    Read more about our recommended healing procedures HERE.

    Can I get laser removal with this pigment line?

    Yes, but saline may be a safer and more effective option.

    Is the pigment FDA approved?

    No pigment has the FDA approval stamp to this day.

    Where are these made?

    The pigments are made in the USA.



    Can these pigments be used for microblading AND machine work?

    Yes, these pigments can be used for BOTH microblading (manual) and machine PMU work. 

    Check out our line of microblades.

    Do I need to modify any of the colors?

    No, this is unnecessary. All of the colors are perfectly balanced and are ready to use straight out of the bottle.

    When do I need to do touch-ups on my clients?

    You can expect only 10-20% of fading each year depending on the method of implantation, the skill of artist, skin conditions and lifestyle of the client. A color boost is recommended every 1 ½ to 2 years to refresh the color or update the shape to your client’s desires.

    Do I need to do a follow-up/touch up with these colors?

    A follow-up is always suggested, but not required.

    If you are new to Perma Blend or have less than 1-2 years of experience in PMU, it is highly recommended to see your clients for a follow up within 3 months to assess the results of the treatment and make any necessary adjustments to improve results.

    How should I use these colors for people with pink/red F1-2 skin types?

    This is the skin type that is considered very “cool”, presenting with pink or red undertones. Each of these colors can be safely used for these skin types because they are more golden and warmer, which will heal nicely in the skin without ashing out.

    I find Perma Blend pigments very thin, will these be the same? How can I make these thicker?

    Yes, they are the same. You should not add any products to make it thicker, rather, shake it well to ensure an even mixture of the ingredients in the bottle. 

    When microblading, the color doesn’t seem to be implanting or appearing on the skin.  What is the issue? 

    The most common cause of this issue stroking too fast. Firstly, make sure you mix the color well before use. When dipping your needle, be sure to carefully dip ONLY the tips of your needle into the pigment. Next, make sure to “set” the needles on the skin to allow the pigment to make contact or “drop” onto the skin before stroking. Finally, glide the needle along the skin slowly and precisely. Be sure to clean off your needles between passes to prevent clogging and allow for easy pigment grab.

    Can I cover old faded PMU with these colors?  If so, how?

    Old PMU should be faded by a minimum of 50% in order to hide/cover up the original PMU successfully. The desired target color can be applied directly with no additional color correction necessary. For example, you can cover old faded red or grey eyebrows directly with TOFFEE if that is your client’s desired color.

    The color seems to dry very fast on the skin during the masking step of microblading.  How do I remove it easily?

    There are two ways to remove easily. (1) apply a barrier wrap over the pigment mask to prevent it from drying out or (2) place a wet cotton round over the pigment mask for 10 seconds to allow it to rehydrate before gently wiping.

    Certain colors look a bit orange when I finish the procedure. Should I be concerned? What should I tell my client?

    No, as the skin is injured and this appearance is normal as the undertones of these colors have yellow to orange bases to prevent ashing-out. This disappears after healing in about 1 week.  Prepare your client to expect discoloration for up to three days so they are not surprised by this temporary effect.

    Can I use these pigments for shading?

    Yes, you can. You can create shaded effects for both machine and manual devices with this line.

    How do I use the Shading Solution for MACHINE shading?

    Shading solution is optional for machine use.  You can control the lightness or darkness of your design simply by adjusting your pressure, needle and amount of passes.

    How do I use the Shading Solution for MANUAL shading?

    Being conservative is the rule of thumb for creating shading mixtures and allows you to “build up the color” to avoid undesirable shading that is too saturated. Dilute colors by adding 50-80% shading solution to base tone and mix well. Always be careful when shading the ends of the eyebrows as the skin is thinner and can become oversaturated quickly.  A recommended needle to use for manual shading is the 19 Shader.


    Click HERE to download the MSDS.

    Leave a comment

    Comments will be approved before showing up.

    Don't have an account yet?
    Create one

    Forgot your password?
    Create Account

    Create an account to set up a subscription or to keep payment and shipping information on file.

    Already have an account?
    Log in

    Sign me up for the email newsletter! (don't worry, you can unsubscribe any time) By creating a new account, you agree to the terms and conditions.

    Terms of use


    This website is operated by Tina Davies Professional. Throughout the site, the terms “we”, “us” and “our” refer to Tina Davies Professional. Tina Davies Professional offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

    By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/or contributors of content.

    Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

    Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

    Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.



    By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

    You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

    You must not transmit any worms or viruses or any code of a destructive nature.

    A breach or violation of any of the Terms will result in an immediate termination of your Services.


    We reserve the right to refuse service to anyone for any reason at any time.

    You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

    You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.

    The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

    Moreover we only sell products to artists that have completed all the required microblading training to comply with their local laws and standards.


    We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

    This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.


    Prices for our products are subject to change without notice.

    We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

    We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.

    SECTION 5 - PRODUCTS OR SERVICES (if applicable)

    Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.

    We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate.

    We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.

    We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.


    We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

    You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

    For more detail, please review our Returns Policy.


    We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

    You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

    Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).

    We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.


    Certain content, products and services available via our Service may include materials from third-parties.

    Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

    We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.


    If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

    We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

    You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.


    Your submission of personal information through the store is governed by our Privacy Policy. To view our Privacy Policy.


    Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

    We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.


    In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.


    We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.

    We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

    You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.

    You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

    In no case shall Tina Davies Professional, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.


    You agree to indemnify, defend and hold harmless Tina Davies Professional and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.


    In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.


    The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

    These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

    If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).



    The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

    These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

    Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.


    These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of 3080 Yonge Street, Suite 3020, Toronto, Ontario M4N 3N1.


    You can review the most current version of the Terms of Service at any time at this page.

    We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.


    Questions about the Terms of Service should be sent to us at:

    Privacy Policy


    When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

    When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

    Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.



    How do you get my consent?

    When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

    If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

    How do I withdraw my consent?

    If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at:

    Tina Davies Professional

    3080 Yonge Street, Suite 3020, Toronto, Ontario M4N 3N1


    We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


    Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

    Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


    If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

    All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

    PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

    For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (


    In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

    However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

    For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

    In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

    As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

    Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


    When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

    Google Analytics:

    Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at.


    To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

    If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


    Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

    _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

    _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

    _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

    cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

    _secure_session_id, unique token, sessional

    storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

    PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where


    By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.



    We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

    If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


    SECTION 10 - SMS Marketing

    By subscribing to Tina Davies Professional text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out.  You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.


    If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at:

    Tina Davies Professional

    3080 Yonge Street, Suite 3020, Toronto, Ontario M4N 3N1