by Tina Davies June 19, 2018

“The master has failed more times than the beginner has even tried. ” - Unknown

I was browsing through Facebook marketplace recently and noticed a TON of microblading offers in my local city.  There were over 100 ads! I couldn’t believe it. There were SO many kinds of different offers that were advertising services for a LOT cheaper than you would find in a salon or dermatologist clinic. There were so many calls for models too, as well as a big jump in people looking to get their art noticed and break out into the permanent makeup industry to get their career started. There were even ads promising training to artists so that they could make $300-500 an hour, fast and easy (which, by the way, doesn’t happen).

It got me thinking that there is just SO much competition out there and that there is this huge sense of desperation among artists who are finding that it’s harder than ever to get started. What a tough time it must be for everyone who is trying to build their skills and confidence, and also get noticed.  Looking back, I remember how hard it was in the beginning because I was there too. I was scared shitless, and it took me years of fear, self-doubt, and perseverance to get to the point where I am comfortable and confident in my skills.  Now that I’ve gotten past all of the lessons of my mistakes, I’d like to share with you some of my personal struggles. I hope that it helps you along the way.

20 years ago, I decided to get my eyebrows done with permanent makeup on a whim. It wasn’t really a popular service at the time, but I loved it! It was one of those life-changing moments when something happens and big light bulbs started going off, and I came out of the treatment room thinking, “hey, I would love to be doing the kind of art this lady is doing!”  I was completely in love. That was the moment when I decided that I wanted to be a permanent makeup artist.  There wasn’t a doubt in my mind until my mom shot me down (good thing I ignored my mom, just like any rebellious teenager would do).

I Googled how to take PMU courses and ended up in Washington, USA. Keep in mind, “microblading” didn’t exist in those days. It was all “permanent makeup”, a procedure that didn’t always have the best reputation (think your grandmother’s permanent makeup and you’ll get the idea). Regardless, I took a very rudimentary 3-day course and came back home, eager to start with my family and friends.

                        Me at 5 years old at my desk with Raggedy Ann

That’s when I found out how hard it actually was. My best friend was my first model, followed by dear mom. They were all in pain during the procedure and my lines were wiggly, at best. I was really just hoping that these people would still like me afterwards! I remember my best friend clutching a pillow and crying while I was trying to do her eyeliner. I just felt SO bad, but there was no way of stopping (you can’t just leave someone with a half-finished eyeliner, right?) Right away, I knew this was going to take A LOT OF PRACTICE and it wasn’t just going to be about reading and studying the material. None of my education mattered until I started touching skin, and until I started doing more of that, all of my work was going to be mediocre, at best. I did ask the artist who did my PMU if she would teach me and she said, “nope, sorry”, not wanting to give away her skills.  

“I remember my best friend clutching a pillow and crying while I was trying to do her eyeliner.”

From there, I went to Craigslist and advertised for models, offering my permanent makeup services at $50 a pop, and I had 10 people come to me in the first week.  

Even though there wasn’t a huge demand for permanent makeup, I knew my own experiences and knew that I liked it. It was somewhat embarrassing to admit that you were a tech, but I didn’t care because I had a good experience and I was a believer. I could be my own boss and set my own schedule - total freedom!

I began to research better pigments and better anesthetics. I reached out to leaders in the industry because ultimately, I knew that they would be the ones to go to, as they had been in my shoes and knew what had worked and what hadn’t. Eventually, I got a hold of Robyn Hays, an amazing artist who wrote part of the manual on permanent cosmetics for the SPCP, a non-profit PMU organization.  I was expecting some technical tips, but instead, she gave me the best advice ever: “Just follow what the leaders are doing and copy that”.  OMG. Game-changing tip!

Of course, the biggest struggle was getting clients because initially, you have no credibility. The $50 I was charging was only covering the costs of the equipment and the occasional groceries, which was definitely not enough, so I needed to hustle.

Finding models was like pulling teeth because everyone was so hesitant and could be quite demanding as well. I mean, it’s tattooing on a person’s face, and even though I totally got where they were coming from, it didn’t make it any less frustrating. Eventually, I started to get some models together who were willing to take a chance on me and let me take countless pictures of them, thus practicing my photo-taking skills.  

I also knew that I needed to practice the customer service element: dealing with people, conducting consultations, engaging my sales pitch, and gaining the trust of my potential clients so that I could build a portfolio. (Remember, this was before social media, so it wasn’t always easy to get the photos that you wanted or needed for your portfolio! You had to do everything yourself with limited resources).

At a course in England

From doing so many almost-free procedures, I ended up getting a job in a plastic surgeon’s office in the San Francisco Bay Area- a VERY lucky break! As result of a great introduction, I was now establishing my credibility at a doctor’s office six months after starting my journey as an artist. Shortly afterward, I met my husband, Luke, and we decided to move to Toronto, Canada. Even though I was thrilled, I found that I had to build my business all over again.

Again, I had no credit or context. I started the same formula and tried to get more models, making cold calls, knocking on doors to salons, and offering free services to show my value as an artist. This was a low time for me professionally, as the stock market was experiencing its crash and I couldn’t get a job in financial services anywhere, let alone in a new country. I found myself working in four places a week: getting up and doing someone from home, running in heels to work in a salon, taking a subway to a medical spa, and then finally traveling up to the mall to work in yet another nail salon. I was exhausted from doing all of this, just so that I could build my portfolio and try to fill up the days.  

Thank God for my husband Luke! He was my rock through the whole thing.  Trying to find a steady stream of work was my biggest challenge.  I was emotionally defeated and was losing confidence fast. He had a background in sales, so he was already used to this. He told me that you needed to go through a lot of “no’s” before you come up with a “yes”, that it’s all part of the process, and that I really had nothing to lose. It was amazing advice, and it helped me to realize that it’s a numbers game.

My days always began making follow-up calls to clients with fingers crossed, hoping that the color stayed. Even after three years doing eyebrows, eyeliner, and lips, my results still weren’t 100% consistent, with half of an eyebrow gone or a lip color completely disappearing. I didn’t even know whether it was something I had done wrong, something the client had done wrong, the pigment, the machine, or a combination of everything. With each poor result, I felt defeated and still unqualified to do PMU with total skill and confidence.  I didn’t know where to turn for advanced training either because the great artists were busy “doing”, not teaching.  

Despite this, and with Luke’s encouragement, I held on and kept my chin up. I didn’t HAVE the inherent talent for tattooing.  I’m not sure if anyone does.  I just practiced over and over and over and over again and tried different approaches, techniques, tools, and products.  Every now and then, I’d run into those crazy clients that just couldn’t be pleased and drained me emotionally.  Luke told me that having those clients is a good thing, and it means that you’re busy enough to have a handful of these hurdles.  

To get more exposure, I started doing trade shows, (wedding shows, women’s shows, etc.) and live demos. This helped me break into the plastic surgery and medical aesthetic field, which in turn made me VERY busy.  Eventually, I no longer needed to work at the other salons and was able to work full time from my own studio.  I was finally working full time as an PMU artist after five years of tireless effort, doing everything myself from cleaning the bathroom, to knocking on doors, to consultations, to handing out brochures.  Still, nothing is too tedious for me. I take pride in knowing I’ve worn so many hats and would wear them again any day, even if I landed in the middle of Timbuktu.

Now, I wanted to put myself in Toronto’s best-known plastic surgery office, and from the trade shows, I got to know a spa director who was impressed by my work.  Finally, I was invited to join his practice and gave away over 50 free procedures to all the girls in the office so that I could gain their trust.  They became walking billboards for me. It was the best investment I ever made, although extremely costly for me in terms of time.

With Traci Melchor from E!

I’ve learned a lot in my years as a permanent makeup artist, but if I were to give you six of the best practices and advice for starting your business, it would be these:



Here’s a fact that you will not want to hear;  It will take you at least 3-5 years to even know what you are doing.  Each client’s skin is different, presenting a unique set of challenges each time.  Some skin is thin and sensitive, and will bleed, turn red, and swell up.  Some skin is thick and won’t take color.  Realize quickly that clients are fussy and unreasonable, hard to please, and will test your patience.  Just take it with a smile and say, “no problem, let me adjust that for you.”  The only way that you will be able to improve is to touch as much skin as possible in order to familiarize yourself with each roadblock. Each case is a stepping stone and a learning experience.  Get used to honing your skills on people. Offer services to friends, family, and models for VERY cheap. You need time with the skin in order to learn about all of the scenarios you will encounter. The sooner you can learn how to work with a variety of skin and personalities, the shorter your learning curve will be.



Put yourself in the client’s shoes. What would they want and expect from you as an artist? Obviously, your client would want to work with someone friendly and professional. Give good eye contact, keep your office pristine, and dress professionally. Think about how you’d like to be treated as a client:  do you want to trust your face to a beauty professional who shows up wearing jeans, or a crisp uniform?  Would you feel comfortable in a small, cozy, decorated room, or a clean and sterile type of room? Do you expect your messages to be returned in 24 hours?  Answer all questions before they are even asked to provide assurance and expertise.  Similar to the kind of service you’d like to receive from an aesthetician, think about creating the absolute best experience that you can for your client.  Never act out of emotion and remember that the client is always right.  Just bite your tongue and move on to solutions, not excuses.


I always start each meeting with, “Tell me your wish list; what’s your goal?”  The perfect consultation is about listening to what the client wants and explaining your approach to solving their problems, including them in the design process, and letting them know what to expect every step of the way.  This way, they feel secure, confident in your skills, and know that you are the expert.  You always want to let your client feel that they have control and that you, the artist, are guiding them. Never say anything that would make them feel stupid such as, “you’re drawing your eyebrows all wrong”.  Instead, say, “together, we can design new eyebrows for you that will brighten your eyes and make you look younger”.  Get the idea?  Always say positive words.  The consult, your mannerisms, and the follow-up are just as important as the technical procedure itself. 



You know those pros you’ve been following on Instagram or Facebook and whose every pic have been saved for your own inspo?  Make it your goal to a take a class from them next year.  Yes, they may be far away, but the knowledge and skill that they can pass to you will be PRICELESS.  Learn how you would like your business to be by watching the expertise of others.  Avoid big classes, as they lack the attention that you will need in order for an instructor to properly critique your technique and identify weaknesses in your hand movement, speed, or needle entry angle.  Never be afraid to ask a trainer for a call before choosing his/her class.  If the relationship is off to a bad start, it’s good to find out sooner than later.

Teaching the first ever microblading course in the US, 2013


Have someone perform the procedure on you. Only through having it done will you know what to expect and how it will feel for your client. You need to feel the pain, the anxiety, and witness the day by day healing process and subsequent result.  This will give you excellent reference points.  Plus, it’s hard to sell something you don’t have. Make sure you choose the best artist for this procedure and pay them just like any paying client.  When your permanent makeup looks amazing, women will just say, “I want what you have!”.

  1.        DON’T BE CHEAP

Instead of seeing your client two times for their procedure, see them three times so that you can check the results of their follow-up. This will allow you to examine the results of your work following the touch-up so that you can make notes and adjust your technique if your results are less than perfect (which they will be). Just having the client send a pic WILL NOT suffice (this is the cheap and lazy way). You need to see all the skips and flaws in your work so that you can shorten your learning curve.  Spending this time benefits not only your client, but also yourself. Don’t be cheap with your education and products either.  You can’t expect to be the best with subpar education or products!

“Where is there no struggle, there is no strength.” -Oprah Winfrey

I know you want to start making money right away, but let’s be honest, that just doesn’t happen on any planet. The secret to success is that there is no secret, just the work.  Know and accept that the learning and failing is part of the journey, and that each case is a stepping stone. 

I’m still doing things that scare me. Developing products for you guys, doing live interviews, and speaking in public, but I do it anyway, despite losing months of sleep before I step on a stage at a PMU convention to talk about my work.  But all the same, I keep going because I love how PMU changes lives.  Knowing how hard it is, I hope to give guidance and comfort to artists on this journey.  You WILL find your sweet spot, and one day, you will look back with so much pride for all of your hard work. Your success is something you will earn and nobody can take that away from you.

See you at the top!

Instagram and Facebook @tinadaviesprofessional

1 Response

Sabrina Maugeri Burgos

March 04, 2021

Bravo Tina ! Ce que vous dites est tellement vrai et sincère ! Vous avez le courage de tout dire et avec humour, j’adore… Vous avez l’air tellement humaine comparé à certains qui ont pris la grosse tête. Je suis rarement surprise et fan mais la OUI !
MERCI d’avoir partagé quelques un de vos secrets et parcours.

Leave a comment

Comments will be approved before showing up.

More posts you might like:

What is 'blade and shade'?
What is 'blade and shade'?

by Tina Davies September 24, 2020

Read the post
PMU Aftercare 101
PMU Aftercare 101

by Tina Davies August 02, 2018

Read the post
This is I ❤️ INK
This is I ❤️ INK

by Tina Davies July 16, 2018

Read the post

Don't have an account yet?
Create one

Forgot your password?
Create Account

Create an account to set up a subscription or to keep payment and shipping information on file.

Already have an account?
Log in

Sign me up for the email newsletter! (don't worry, you can unsubscribe any time) By creating a new account, you agree to the terms and conditions.

Terms of use


This website is operated by Tina Davies Professional. Throughout the site, the terms “we”, “us” and “our” refer to Tina Davies Professional. Tina Davies Professional offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.



By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your Services.


We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

Moreover we only sell products to artists that have completed all the required microblading training to comply with their local laws and standards.


We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.


Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.


Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.

We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate.

We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.


We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

For more detail, please review our Returns Policy.


We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.


Certain content, products and services available via our Service may include materials from third-parties.

Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.


If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.


Your submission of personal information through the store is governed by our Privacy Policy. To view our Privacy Policy.


Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.


In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.


We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.

We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.

You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall Tina Davies Professional, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.


You agree to indemnify, defend and hold harmless Tina Davies Professional and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.


In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.


The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).



The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.


These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of 3080 Yonge Street, Suite 3020, Toronto, Ontario M4N 3N1.


You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.


Questions about the Terms of Service should be sent to us at:

Privacy Policy


When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.



How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at:

Tina Davies Professional

3080 Yonge Street, Suite 3020, Toronto, Ontario M4N 3N1


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Google Analytics:

Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.



We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


SECTION 10 - SMS Marketing

By subscribing to Tina Davies Professional text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out.  You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at:

Tina Davies Professional

3080 Yonge Street, Suite 3020, Toronto, Ontario M4N 3N1