by Tina Davies July 14, 2022

We interviewed PRO Team Artist, Toni Brady, Master Artist and Educator of No Filter Beauty, Sydney to learn more about her journey throughout her career, the challenges faced and how she’s built a successful PMU business.

Tony Brady Permanent Makeup Artist

Toni Brady @nofilterbeauty_syd

Q: How were you introduced to Permanent makeup?
A: I started my career in the beauty industry being involved in lashes, skin and lasers. I was getting exposed to a lot of brow and lip treatments, however, I never really gave much thought or had much interest in them due to being accustomed to that old-fashioned style of permanent makeup I’m sure we have all seen over the years. Over time with more exposure to different styles of PMU aesthetics, I discovered how beautiful and natural enhancing PMU really can be. The industry had evolved so much and I wanted to be a part of that world.

Q: When did you start PMU?
A: I started PMU in 2019 by adding Lip Blushing to my existing lash and brow services. I started from home and eventually moved into my own small and humble studio in Sydney Central Business District. With time and an increasing client list, PMU quickly took over my services. This soon allowed me to expand and move into a larger, more accommodating studio space.

I’ve always loved having a studio space in Sydney Central Business District, I’m in the middle of all the action - there’s always something to see/do on my breaks or before/after work.

Q: What training have you taken to get to this point in your career?
A: I completed lip and brow fundamentals training where I learned the basics of skin, machines, and basic techniques. The rest is self-taught through my own experience. Social media is also a great tool for learning new techniques and tips.


Q: How did you go from being a good to great artist?
A: Practice is imperative in improving your technical skills as well as your business skills. Additionally, I believe using quality tools, pigments and equipment helped elevate my work. I noticed a massive change in the work I was producing when I switched over to more reputable and recognized brands, such as Tina Davies and all of the tools, pigments and products in the Perma Blend range. I also find that Tina Davies, will share helpful technical tips on social media and even have additional educational resources, which can improve your work and take your PMU skills to the next level.

Q: How does the Tina Davies Professional line impact your quality of work?
A: Reliability and predictability! Everyone in the PMU industry knows of Tina Davies and the fact it is such a respected and reputable brand. My clients can trust I am using only the highest quality of tools and pigments with a strong history and reputation in the industry. This is highly important in the PMU and beauty industry as it is known to be unregulated at times.

Using only the highest quality of tools and products ensures my clients get predictable and reliable results and overall peace of mind.

Toni Brady Pigment Drawdowns

Q: Illustrate how your business has grown over the years?
A: I initially started my business providing eyelash extensions, eyebrow waxing and tinting in the spare room of my apartment. I briefly moved on to skin and laser treatments at a clinic but much preferred the freedom that came with working for myself. I was intrigued by permanent makeup and felt it would be a great addition to my lash and brow services. I live in Sydney, Australia and at the time, there was no one solely offering lip blushing. I remember saying I wanted my business recognized as ‘the place you go to for lips’ - that, was my ultimate goal.

With what felt like constant work, long hours and weekends, I’m very proud to have my 1,184-square-foot studio & training space in the center of Sydney Central Business District, a staff member, regular training sessions and a full schedule. Something I dreamed of years ago.

Toni Brady Training

Q: Take us through one of the procedures you are most proud of.

Before, Immediately After and Healed Lip BlushProcedure Notes: Lip Blush Tattoo
Skin type: 
 Late 20’s
Pigments Used: 
Tina Davies I ❤️ INK Dusty Pink 80% + Tina Davies I ❤️ INK Wine 20%
Needles Used: 
Kwadron PMU Optima 1RLLT 0.25mm + Tina Davies I ❤️ INK 0.25mm 7CM
FKIrons Flux S

What was the client's goal?
My client wanted to improve the appearance of asymmetry and wanted the overall lip color to be as close of a match to the natural color of her bottom lip.

How did you choose those pigment colors/mixes for the client? Why were these choices important?
My client already had quite a beautiful ‘berry-ish’ color to her natural lip and expressed to me that she gravitates to more cooler/berry tone lipstick, such as the Charlotte Tilbury Pillowtalk lip range. I chose the pigment ‘Dusty Pink’ because it is a neutral pink and added a few drops of ‘Wine’ for that boost of boldness and ‘berry effect’.

Tina Davies x Perma Blend I love Ink Lip Pigments

Tina Davies x Perma Blend I ❤️ INK Dusty Pink & Wine Lip Pigments

Why did you select these tools to achieve your goals?
Just like how a reputable fine dining restaurant uses the highest quality cooking equipment and produce, I am a big believer that in addition to your technical skills, the best, most reputable brands and products will give me and my client's beautiful results.

What choices did you make to achieve great healed results?
Regards to technique, I like to use a two-directional whipping/pendulum motion. I prefer to work at a higher speed with a faster movement. The needle is essentially ‘brushing’ or ‘grazing’ over the skin. Light pressure is imperative.

My machine movement/strides are about 2.5cm and work in sections of this size. I complete the outline and first 2-3 layers with a 0.25mm 1RL, finishing off and smoothing everything together with a 7CM. I love the I ❤️ INK 7CM’s and can’t imagine completing my procedures without them.

Tina Davies I Love Ink 7CM Needle Cartridge

Tina Davies I ❤️ INK 7 Curved Magnum Needle Cartridge

In addition to technical skills, tools and product choices, you always have to ensure clients understand the importance of pre and post-care. This plays a massive role in their healed results. I provide all my clients with a pre-care sheet and post-care pack with information on how to best prepare for their appointment and take care of their fresh lips post-appointment.

What are your pre-care / post-care recommendations?
Pre-care: Ensure lips are smooth and exfoliated before treatment. Use a moisturizing lip balm daily and scrub the lips 2-3 times in the week leading up to the procedure. Avoid alcohol and blood-thinning medications 24h before the appointment. If prone to cold sores, I recommend the use of anti-viral medication. Of course, do not start or stop taking any medications without consulting your health care provider first.

Post-care: Moisturize, moisturize, moisturize! Don’t pick off or peel off any dry flakes and be patient. The more moisturized you keep your lips, the easier and smoother (literally) the healing will be. My 2 favorite aftercare products are Medicone Gel by Australian Color Technologies and the Tina Davies Aftercare Healing Gel.

Tina Davies Aftercare Healing Gel for Permanent Makeup Procedures

Tina Davies Aftercare Healing Gel

Healed Results
Before and Healed Results of Lip Bushing Tattoo by Toni Brady

Lip Tattoo Healing Stages

Lip Blushing Healing Stages by Toni Brady

A: Before. Client’s natural lips with some filler present. The client wished to match the color of her inner lip and improve the appearance of asymmetry.

B: Immediately after. She is a bruiser! While we seldom have bruising on our clients, it is a possibility. Often it resolves over a few short hours. Worst case scenario, it can last about 24h. Color is bold and swelling is present.

C: Healed at 6 weeks after 1 session. At touch-up, we focused on that right hill of the cupid's bow and added a little more height and more pigment to the center of the bow. Additionally, we packed some color where the “wet part” of the lip meets the “dry part” - this is often where we see color loss the most due to the everyday motions of our mouths.

D: Immediately after touch-up. Not as intense as the first session and takes half the time. Less trauma, faster healing and beautiful results to last years to come.

Toni Brady Healed Results GIF

Q: What are your proudest achievements?
A: It’s hard to pinpoint one particular moment and I know it sounds cliché, but I always feel a great sense of pride and accomplishment with every client I meet and student I train. When people tell me they’ve traveled for me to tattoo their lips or wish for me to share my skills and knowledge. When I get invited to attend events or represent Tina Davies as a PRO Team member - all these things make me feel proud of what I have accomplished.

Q: What legacy would you like to leave?
A: With my business name being No Filter Beauty, I am a big advocate for sharing REAL results. I hope that I can have an impact on current artists and artists of the future to be proud to share their unedited work. I understand the importance of beautiful images and agree they are necessary. But, I would love to see a shift in social media and the PMU world where we see fewer photoshopped images. Let’s be honest to ourselves, our students and our clients and be the change we wish to see!

Q: What advice would you give to someone wanting to start their career in permanent makeup?
A: Be proactive: You will learn your fundamental skills and techniques in your training, but, it is up to you to perfect your technique. It will come with practice. I suggest finding one model a week to practice on at a highly discounted rate. Do this for 10 or so weeks to build your portfolio and gain confidence.

Local requirements: Educate yourself on your local state/country skin penetration requirements. Set up your workspace and business accordingly so you can be proud of the fact that you are working in an approved space with the required certificates, qualifications and paperwork.

Thank you Toni Brady for sharing your inspirational PMU journey with us and our artist community. Excited to see what your future has in store!

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This website is operated by Tina Davies Professional. Throughout the site, the terms “we”, “us” and “our” refer to Tina Davies Professional. Tina Davies Professional offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

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Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.



By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

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Moreover we only sell products to artists that have completed all the required microblading training to comply with their local laws and standards.


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Certain content, products and services available via our Service may include materials from third-parties.

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These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).



The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.


These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of 3080 Yonge Street, Suite 3020, Toronto, Ontario M4N 3N1.


You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.


Questions about the Terms of Service should be sent to us at:

Privacy Policy


When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.



How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at:

Tina Davies Professional

3080 Yonge Street, Suite 3020, Toronto, Ontario M4N 3N1


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Google Analytics:

Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.



We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


SECTION 10 - SMS Marketing

By subscribing to Tina Davies Professional text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out.  You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at:

Tina Davies Professional

3080 Yonge Street, Suite 3020, Toronto, Ontario M4N 3N1